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Stephen Su, General Director of IEK, was invited to deliver a speech on “The Next Wave of Mobile Services and Experiences” at the TAITRONICS 2012 Pre-Show Press Conference on June 20, 2012. TAITRONICS 2012 (Oct 9-12) has a theme of "Green Technology, Smart Living" to focus on Electronic Components, Batteries & Power Supplies, LED Lighting & Applications, Meters & Instruments, Process & Manufacturing, Wires & Cables, Smart Living & Consumer Electronics, Safety & Security and RFID Equipment & Applications. In his speech, Stephen highlighted several key trends related to consumer product companies shifting from providing services to consumers, to letting consumers experience products and services by themselves. He also described key trends of mobile data, mobile broadband and cloud services. In particular, he talked about some examples of how the worldwide industrial landscapes have begun to transform from traditional, streamlined industrial value chains to form comprehensive and intertwined “Service-based Applications Ecosystems.” Several emerging mobile industries’ future growth forecast and scenarios were discussed: Mobile devices, touch panels, flexible displays, cloud services, and digital convergence. At the end, he concluded with summarizing Taiwan’s ICT strengths and pivotal position with China/worldwide market in working together with global partners for next wave of mobile era focusing on providing the best consumer experience with advanced technology. He emphasized that Taiwan should focus its future on brand and manufacturing as two economic growth engines, with innovative R&D and servitization as fuels.

We are very pleased to present his presentation in PDF format for your reference.

將於2012年10月9-12日舉行的第三十八屆「台北國際電子產業科技展」以「綠色電子‧智慧生活‧電子科技‧創新趨勢」為主題，聚焦電子零組件、電池電源、LED照明應用、儀器儀表、電機及產業製程設備、智慧生活及消費電子、安全監控、RFID設備及服務等。工研院產經中心蘇孟宗主任受邀於2012年6月20日舉行的展前記者會發表「下一波行動服務與體驗」演說。演說中，他首先點出幾個消費性電子產品公司從提供產品服務給消費者，轉換成讓消費者自己去體驗產品與服務的關鍵趨勢，像行動資料、行動廣播與雲端服務。他還特別提到世界的產業風貌如何開始從傳統、線性的產業價值鏈，轉換成全方位、緊密交織的服務型應用生態體系的一些例子。也討論到一些新興行動產業未來成長預測與情境：像行動裝置、觸控面板、可撓式顯示器、雲端服務以及數位匯流。最後，他總結台灣資通訊(ICT)產業在與全球合作夥伴合作時，應以先進的技術為下一波行動時代提供最佳消費者經驗的優勢，以善用在中國大陸與全球市場所佔舉足輕重的地位。他也強調台灣未來應該以「品牌」與「製造」為主的雙引擎，並以「研發創新」與「服務化」為引擎燃料，突破經濟成長的困境而起飛升天。

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