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The International Workshop on Perspective of Information Technology, organized by Institute of Information Systems and Application, National Tsing Hua University (NTHU), took place on May 28, 2012. Stephen Su, General Director of IEK, was invited to deliver a speech on “Enabling Information Technology for Service-based Application Ecosystems” at the forum. Other presenters and participants included Prof. Cyrus Shahabi from University of Southern California, Mr. David Wortley from The Royal Society of Arts (FRSA), and host Prof. Von-Wen Soo, Chairman of Institute of Information Systems and Applications at NTHU.

In his speech, Stephen first talked about the top 2012 ICT industry trends forecasted by IEK researchers. Then he highlighted the important trends of 3C product companies moving from providing “Services” to generating “User Experience.” The emphasis on generating “User Experience” has transformed the ICT industry structure from the traditional industry value chain to a new way of industry development models in the form of “Service-based Applications Ecosystems” which combine the additional players of system platform, value-add applications, business operations, and cultural innovations in a value-web structure. Several examples of how companies pioneering such concept in various industries are analyzed for illustration of this new type of ecosystem structures. Some of the ongoing research projects in IEK and the rest of ITRI to better understand consumer behavior under various “Service-based Applications Ecosystems” are described in this presentation, including piloting the business models and technology applications for “Online Tourism” whereby people get tour remote locations via live video streaming. Key benefits in addition to traditional tourism with augmented reality include: Online shopping, interactive tour routes, pre-trip planning, social networking, etc.

At the end of the presentation, he emphasized that although Taiwan is facing several challenges in transforming its ICT industries, how to pilot the Service-based Applications Ecosystems and leveraging the respective system and service technologies for exporting to overseas market would be key to Taiwan’s future success. But it is also important to give time expectation to technology commercialization as illustrated from Stanford University’s past technology licensing trackrecord.

We are very pleased to present his presentation in PDF format for your reference.

清華大學資訊系統與應用研究所於2012年5月28日舉辦「國際前瞻資訊科技研討會」，邀請工研院產經中心(IEK)主任蘇孟宗就《驅動服務型應用生態體系的資訊科技》發表專題演講。同時應邀蒞會演說的還有南加大副教授Cyrus Shahabi、英國皇家藝術學會會士David Wortley以及清華大學資訊系統與應用研究所所長蘇豐文(Von-Wen Soo)。

蘇主任在演說中首先報告IEK預測的2012年資通訊(ICT)產業十大趨勢，接著點出3C業者由提供「服務」到創造「使用經驗」的重要趨勢演變。由於強調創造使用經驗，ICT產業的結構已從傳統產業價值鏈，轉型到以服務型應用生態體系為主的新型產業發展模式，這個體系結合了系統平台額外的參與者、加值應用、企業經營及文化創新，形成一個產業價值網結構。蘇主任舉幾個不同產業為例，分析企業如何嘗試運用這樣的概念，發展新型態的生態結構。蘇主任也闡述了IEK及工研院其他單位正在進行的若干研究專案，以便更加瞭解在各個不同服務型應用生態體系下的消費行為，包括數位旅遊的商業模型與技術應用試驗。透過數位旅遊，人們因此可經由時況影音串流進行遠距旅遊，除了賦予傳統旅遊擴增實境的功能外，主要的好處還包含線上購物、互動式導覽、行前規劃以及社群網絡等。

演說最後，他強調雖然台灣面臨ICT產業轉型的一些挑戰，如何試驗服務型應用生態體系，並藉由各個系統與服務技術輸出來拓展海外市場，將是台灣未來成功的關鍵。但從美國史丹福大學以往技術授權的紀錄來看，技術商業化需要時間。

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