i卡會員

CES 2025 once again showcased the flourishing development of automotive technology, with the number of exhibitors exceeding 900, an increase of over 30% from last year. This surge underscores the trend of innovative development in vehicle technology and indicates that the industry is on the cusp of an important transformation. Currently, the technological development of the global auto industry revolves around three themes - autonomous driving, connectivity, and electrification. These three technical domains not only influence each other, but are moving toward deep integration, propelling the entire auto tech industry into a new era of collaborative development.

Firstly, the exhibition showed that autonomous driving is evolving beyond passenger cars and expanding further into a diversity of use cases including minibuses, freight vehicles, and even high-performance racing cars showcasing its full potential. Leading autonomous driving tech companies such as Waymo, Mobileye, and TIER IV each released their latest systems and exhibited autonomous vehicles created through close collaboration with major automakers, bringing autonomous driving technology from the laboratories onto the public roads. 

With the improvements in chip computing power, the integration of digital twin modeling technology such as NVIDIA's generative World Foundation Model (WFM), and advanced sensor products such as millimeter-wave radar, LiDAR, and high-resolution cameras has enabled vehicles to perceive internal and external environments with greater precision and speed. These technological breakthroughs will not only improve the safety of autonomous vehicles but also accelerate the expansion of autonomous technology into a wider range of applications, including smart logistics, driverless taxis, and smart agricultural machinery, to further drive industry transformation. 

Secondly, connectivity technology is advancing to reinforce the foundation of auto cybersecurity and to gradually expand its scope of applications. From smart traffic management to smart ports for transportation, vehicle connectivity is unlocking new possibilities and driving innovation in human-machine interface (HMI) technology. As shown at CES 2025, vehicle-to-everything (V2X) technology is being widely adopted to improve driving safety. For example, warnings can be sounded in real time when oncoming vehicles are detected on the wrong side of the road through the use of AI algorithms, thus reducing traffic accident risks. Furthermore, next-generation in-vehicle display technologies, such as full windshield displays, foldable screens, and large curved cockpit screens will bring more immersive digital experiences to drivers and passengers. Generative AI voice technology has also achieved significant breakthroughs, from the provision of voice assistant services inside vehicles to external scenarios, such as smart voice services at drive-thru ordering lanes. All of these demonstrate further business opportunities for automotive voice applications.

Thirdly, the electric vehicle market is experiencing rapid growth. The strategies adopted by companies can be broadly divided into two categories: conversions and breakthroughs. Conversion is mainly focused on converting existing fuel vehicles to pure electric vehicles, especially special-purpose vehicles such as garbage trucks, fire trucks and other public utility vehicles, as well as agricultural machinery and construction vehicles. These vehicles face stricter environmental regulations, and hence electrification not only aligns with the global trend of carbon reduction, but also reduces fuel costs. As shown at the exhibition, major agricultural machinery manufacturers such as Kubota have already begun to drive the full electrification of agricultural machinery. This trend will further drive both the adoption and technological advancement of electric vehicles, expanding their market reach and depth. 

On the other hand, the pursuit of breakthroughs challenges traditional vehicle design frameworks and driving the development of entirely new concept vehicles. Notable examples include innovative designs featuring built-in gaming consoles; electric buses with expandable passenger capacity; urban air mobility (UAM) vehicles; and even vehicles requiring only solar charging. These pioneering models not only meet the market demand for diversified transportation methods, but also provide more forward-looking solutions for future smart cities. 

Furthermore, Taiwan's technological strength in smart cockpits and vehicle electronics will drive the development of internationally competitive smart cockpit products and integrated control chips. Taiwan's experience and proven track record in supplying global electric vehicle manufacturers will assist Taiwanese manufacturers to secure their presence in the global automotive market. At CES 2025, Taiwanese companies leveraged platforms such as Team Taiwan at Taiwan Tech Arena (TTA) and the Taiwan Automotive Tech Pavilion to showcase their innovative achievements in smart cockpits, automotive chips, charging technology and other areas, highlighting their ability to deliver comprehensive, one-stop automotive technology solutions.