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The United States has the biggest sun protection market at 1.98 billion USD and is expected to grow at a CAGR of 6.1% from 2024 to 2030. The rising trend of outdoor activities, awareness of UV risks, and a growing preference for natural, lightweight and effective yet gentle formulas have contributed to the emergence of both domestic and international brands within the sun protection market. However, the FDA’s strict regulations on sunscreen in addition to a noticeable shift from consumers towards online shopping, could pose a challenge for domestic markets and create opportunities for international brands.

【Content】

• A. Introduction and Market Overview
• B. Analysis of Sunscreen Market
  • I. Revenue Growth and Industry Revenue in Sun Protection Skin Care
  • II. Global Sun Protection Market Revenue by Country
  • III. Key Factors Influencing U.S. Consumers' Sunscreen Purchases
  • IV. Consumer Preferences for Sunscreen Brands in the U.S.
• C. Case Studies of U.S. Sunscreen Industry Leaders
  • I. Banana Boat: A Legacy of Family-Friendly Sun Protection
  • II. Avène: Scientific Credibility & Dermatologist Partnerships
  • III. Supergoop!: Social Media-Driven Growth
• IEKView

【Table of Contents of Charts】

• Figure 1. Global Sun Protection Skin Care Market: Revenue Growth and Industry Revenue
• Figure 2. Sun Protection Market Revenue – By Country
• Figure 3. Leading Factors Considered When Buying Sunscreen in the U.S.
• Figure 4. Leading sunscreen brands among U.S. consumers in 2023